Is this really helping? Wellness influencing vs real healing

Lately, I’ve found myself sitting with a quiet discomfort about the wellness content I post online. What started as an attempt to offer support and connection has begun to feel more complicated. In a world where healing is increasingly aesthetic, consumable, and shareable, I can’t help but wonder: Is this really helping? This post is a reflection on the tension between wellness influencing and real healing—and an invitation to have an honest conversation about what we’re actually looking for when we scroll, post, or share in the name of self-care.

Lately, I’ve been reflecting on wellness content on social media—especially since I’ve started posting this sort of thing myself.

I’m beginning to wonder if we’ve created a false narrative about what healing actually looks like.

I started sharing with the hope of connecting with people who were looking for support, thinking some of it might be helpful.

But sometimes I worry that I’m contributing to a culture that values the appearance of healing more than the substance of it.

The highly curated, aesthetic version of wellness can make it feel like healing is something that can be contained within a therapy session, a retreat, or a workshop.

But the truth is, I believe the real work of therapy happens outside the session—in our everyday lives and relationships.

It doesn’t stop when the 50 minutes are up.

And it’s not something we can scroll through, shop for, or schedule.

There’s a difference between seeking healing and seeking a wellness experience—and I think a lot of us are being nudged toward the latter, even with the best intentions.

I don’t have the answers, but I’d love to open up a conversation:

How do you feel about wellness content?

What kinds of posts or practices do you actually find useful or meaningful?